2012
08.31

Online reputation management through social networking and Blogging

Apart from setting up a website and uploading high quality content, online reputation management can also be done through social networking. The Internet has practically made the world a smaller place – a smaller place, which companies and brands can use for their advantage.

Social networking has grown out because of such smaller and more intact world and likewise provides companies and brands an opportunity to promote themselves. When it comes to social networking, Facebook and Twitter simply stand out.

2012
08.31

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2012
08.31

Media and Online Reputation Management – YouTube and Podcasts

The video-sharing website YouTube is one of the most powerful platforms used in business, marketing, networking and online reputation management. YouTube provides marketers a unique opportunity to reach a global market and to gather valuable consumer data. Unfortunately, many entrepreneurs and businessmen are still clueless when it comes to using YouTube the right way.

Tip 1: Your company’s YouTube Channel should reflect its core business

It’s just logical that your company’s YouTube Channel reflects its core business including its products and services. A company engaged in the business of home and interior designing should not be uploading videos on health and fitness – it simply won’t work that way.

Tip 2: Include presentations, graphs and statistics to your videos

Putting presentations, graphs, statistics and other visual aids will make your videos more comprehensible especially if you’re topic is very sophisticated. Using the said technique will also feed the visual needs of your viewers.

Tip 3: Upload short videos that provide tips and tricks relevant to your niche

Uploading short yet helpful and informational videos is a great way to get loyal fans and followers. A typical YouTube video is viewed only during the first few seconds – thus, it is imperative that you make your YouTube videos as direct and straight-to-the-point as possible.

Tip 4: Answer specific questions forwarded by your fans/followers

Answering specific questions forwarded by your fans/followers is also another way to build loyalty and long-term relationships with your customers. Answering specific questions forwarded by people within your niche is also helpful in gathering feedback and data regarding consumer behavior.

Doing a podcast interview for marketing purposes has becoming a popular trend nowadays. Compared to articles, podcast interviews have lesser tendencies to bore its audience. Podcast interviews are also better for dynamic individuals who prefer sharing their thoughts through verbal communication than through writing.
Hence, the following are tips on how to do a successful podcast interview.

Tip 1: Choose a good topic

The topic of your podcast interview is one of the most important, if not the most important factor that will determine its success. A good topic is one that you and your audience are passionate about – a topic that is relevant to a group of people.

Tip 2: Choose the right person

Choosing the right topic but not the right person is a huge mistake that can damage your online reputation. When doing podcast interviews make sure that the person you’ll interview really knows the subject well.

Asking a lawyer about your obsessive-compulsive nature is not the smartest thing to do.

Tip 3: Ask the right questions

Asking the right questions is also important. But what exactly are the right questions? To make it simple, the right questions have answers that can affect the business or even the lives of people within your niche market or industry.

Tip 4: Send in the questions in advance

Sending in the interview questions in advance is in no way unethical. By sending questions in advance, you help the person you’ll interview better prepare for the podcast – good for both parties.

2012
05.12

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2011
12.13

Defendmyname has announced the launch of its new multi media website on Jan 1st New Years Day! The new site will have a new Internet Training Center to educate businesses
on how to improve their online reputation and market their products and services on all the top search engine!

2011
11.06

Google’s latest search change encourages updated content

Retailers hoping to boost search rankings need to keep sites from going stale.

Google Inc.’s most recent change to how it ranks natural search results promises to make new and updated content on e-commerce sites even more important for online retailers.

Google this week said it would change its search algorithm in order to give consumers “fresher” content in search results, according to Amit Singhal, the Google fellow who announced the move in a blog post. The change affects 35% of search results, Singhal says. That is significantly higher than Google’s Panda update, a ranking algorithm change introduced in February aimed at rewarding what Google considered high-quality web sites, and which Google said affected 12% of search results.

This week’s announcement focused on how the ranking changes will affect news and events obtained through search results, but the revised algorithm also is designed to help shoppers find the latest product information, Google says. “For example, if you’re researching the best SLR cameras, or you’re in the market for a new car and want a Subaru Impreza review, you probably want the most up-to-date information,” Singhal writes.

INDUSTRY STATISTICS

Paid search spending increases 7% in Q3
/ SEARCH ENGINE MARKETING

Google’s new paid search program ties retailer inventory to ads

PERFORMANCE MANAGEMENT

Retailers need to ensure their sites are ready for heavy traffic

Search experts this week encouraged retailers to adjust with the Google changes by finding ways to put fresh content onto their e-commerce sites. “Merchants should rethink both their own product descriptions and also make sure that user reviews are happening whenever possible, especially when they are good reviews,” says Kevin Lee, CEO of search marketing firm Didit.

Unclear is exactly how Google’s web crawling technology will label e-commerce content as stale. But merchants can’t afford to take any chances, Lee says. He advises retailers to update content, and to start the effort with best-selling products and pages that already rank high in search results. “A balanced approach will be to add user reviews to existing content and rotate new reviews in regularly,” he says.

Google didn’t address how the algorithm change will work with updates delivered through social media, including Twitter, through which retailers can communicate information about deals, sales or brand issues. Barry Schwartz, news editor of the Search Engine Land blog, wrote this week that Google cannot crawl Twitter fast enough to keep up with all the messages delivered via that channel. “Google is only introducing a ranking change, not an indexing change that brings in more tweets,” he writes.

Still, that doesn’t mean retailers are off the hook when it comes to social media, another search expert says. “The ‘freshness algorithm’ is Google’s attempt to continue to provide more relevant, real-time results for search queries, further highlighting the need for marketers to accelerate their focus on integrating SEO and social marketing practices to ensure pertinent, up-to-date content is accessible to Google,” says Todd Friesen, director of SEO at Performics, an online marketing firm.

Besides participation in social networks, retailers hoping to keep ahead of the Google changes will want to invest in such marketing services as price optimization—technology that can help a retailer better compete with competitors’ offers—and display ads based on consumers’ behavior, says Eric Best, CEO of Mercent Corp., which helps retailers sell online through marketplaces and comparison shopping engines. “The more frequently a retailer can update ads, price and offers, the more relevant it will be to consumers searching through Google,” he says.

Whatever the effects of the algorithm change over the next few months, retailers hoping to keep up or improve their rankings are unlikely to earn those rewards if their pace proves too slow. After all, Google made its recent ranking change after the completion last year of its Caffeine web indexing system. According to Google, the Caffeine system enables its crawling technology to take in the web in smaller bites than the previous system, resulting in quicker updates to its search index.

“Not only is it fresher, it’s a robust foundation that makes it possible for us to build an even faster and (more) comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you,” said Google software engineer Carrie Grimes when Caffeine was introduced.

Check out the full story on Internet Retailer

2011
10.27

SEO Marketers Start Optimizing BING

Here’s the issue simply. Almost every SEO Company works completely on Google optimization. In fact, almost SEO companies seem to spend all their time obsessing over Google’s infamous algorithyms, how these affect the search engine results and what they can do to get better results. Without knowing what Google is doing, how to make the changes, they can’t advise their clients and make money. If you are to believe the news, Google Panda is Causing Job Losses.

Depending on Google Optimization is a great strategy, but let’s be honest here, it’s one of diminishing value. Since Google’s Famous Panda Update, a lot of the tricks and strategies that “grey-hat” marketers use are not working. Read my article on Google Panda and notice why content is king.

However, if you are late to the Google optimization game, there is something you need to pay attention to. It’s called Bing. Yes, Bing, Microsoft’s Search engine service is slowly growing as much as 3-4% each month and according to some numbers Google is loosing as much as 1-2% of their users each month. If you are focusing on Google, you are ignoring a great opportunity in Bing.

Bing isn’t that different than Google, and from what I’m told, uses algorithms similar to Google and some of them make a lot of common sense. One thing that is evidence in Bing is that similarly, Content Sites that have more than 300 words do better than sites with little or no text.

One huge difference in Bing is that backlinks take a significant less priority than Google. This means that people who have sites that have been around a while, with more content, will always almost be favored more than those that just came around and are trying to use backlink strategy. If you want to think “Bing” you need to start now with creating high content sites that will be around a lot.

2011
10.06

Optimizing For Google Panda

Our search engine climate has drastically changed and evolved this year, there is no doubt that the game has been changed severely by Google this year. That being said, there are still some very strong SEO techniques that are succeeding around the web while other techniques could get your site devalued and even banned quickly. I’ve been lucky to have the majority of my websites and client’s sites do better after each round of Panda, but I took specific steps to ensure their success. Let’s take a look at some of those tips and how you’ll need to be implementing them to stay ahead of the competition.

Panda demands high levels of content for any website to become an authority and you’ll gain trust quicker if you can distribute high volumes of content and gain inbound links from relevant domains in your niche throughout the web space

1. Relationship networking – never before has it been so important to prove your interactions with other peer websites to your own. Especially if your are a blogger or content management system style of website, you’ve got to make sure that you are distributing more unique content across relevant websites throughout your market and niche. Google’s Panda update loves to see relevance in your inbound links and you can build trust quickly this way.

• Distribute unique, quality content across RELEVANT networks online to gain inbound links and authority quickly
• Keep creating high amounts of unique and well-written content on your own site as well
• Panda loves these 2 combined and will greatly increase your ranking weight as your information bank builds on your own domain and others..

Google is focused on improving user experiences in search, imagery and videos are a major player in delivering higher quality user interactions and information communication

2. Incorporating Media into your pages/posts – is more powerful than ever. Since the Panda update we have seen Google place a lot more emphasis and ranking weight on the integration of unique images and video into content creation. In my own experiments I have witnessed that a lot of times a page/post in the SERPs with images and videos will easily outrank a higher word count, but media-less page or post. Not only that, but it seems these pages/posts are indexed much sooner due to their incorporation of media and I do not mean crawled, but actually indexed into ranking on the SERPs. It is very clear that Google wants to improve user interactions with websites and media is a vital part of that.

• Make sure to add keywords to all meta tags
• Target specific keywords from your research
• Distribute the media through all available channels; Youtube, Flickr, Google images, etc etc

Inbound links found in high volume, keyword rich content are highest valued since Google’s Panda updates, many non-contexual backlink methods have been greatly devalued, i.e. profile links

3. Contextual Linking – just like #1, Google has increased the weight of inbound links found within well ranking content pages/posts throughout the net. Non-contextual linking like profiles links, link exchanges, directory listings, etc have been devalued and are nowhere near as powerful as they once were. So how can you establish these types of links?

• Focus on finding backlink sources where you can incorporate your own written content
• Make sure to do some keyword research for each article/topic
• Add keywords consistently in the body, title, description, etc
• Keywords need to be added to any meta tags available
• Press Releases, Guest Blogging, Web 2.0 building, these are all good platforms for contextual links
Loading times and valid HTML/CSS code is vital to receiving first page rankings, Google wants to be sure that their search users will have no problems loading and accessing various sections of your domain

Click here for Webmaster Tools Video on W3C Validation, HTML Errors and SEO

4. Loading Time and Universal HTML/CSS Standards- since Google has made their algorithm updates this year we have noticed that a lot of websites that have majorHTML/CSS errors and/or very slow loading times have dropped in their search engine rankings. Matt Cutt’s specifically talks about these issues in his webmaster tool’s video series and makes the point that, “websites that have minor HTML/CSS errors will not be penalized, but any major errors that affect loading times and usage can be devalued or penalized until fixed”. This seems to have a direct correlation with Google’s focus on improving the user experience when they do searches, if it takes a search user a few minutes to load a website that has broken frames and java script crashes, how will they extract worthwhile information that they are looking for?

W3C Validation is important, clean up all your coding
• Major errors in code CAN affect your rankings, small errors that do not affect loading shouldn’t harm you
• Use cache tools to help improve loading times (WP Super Cache and much more available for WordPress users)
• Make sure to remove old java and flash objects that can cause serious errors and very slow loading times

Panda has shown to place more emphasis on local search results so make sure to integrate all local marketing tactics possible in your SEO campaign

5. Maximize local SEO efforts – this is pretty much a no brainer for any successful SEO campaign, you’ve got to incorporate local targeting and geographic ranking signals as much as possible. Any sort of geographic directories, business listings, and more are vital to getting improved rankings for local terms such as your city, county, and state keywords. These can help you get organic traffic much sooner as well, while it may take you a year or more to break into highly competitive, high volume search queries, you can conquer the local rankings within months. This should usually convert a lot better as well since people often prefer to work with local businesses instead of far off corporations and such. Google Panda has made it clear that gaining any localized search signals will vastly help improve your rankings and organic search traffic.

• Look for Geographic based directories, business listings, forums, blogs etc
• Maximize the content added to these listings, fill out all you can
• Target keywords and focus on the terms/phrases you want to rank for
• Google places, Manta, YP.com, and more are mandatory additions asap to your SEO campaign

2011
08.01

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2011
07.22